--- title: Sending Push Notifications Through Klaviyo description: Learn how to send push notifications through Klaviyo with Reactiv, including setup, targeting, and best practices for campaigns. --- [Skip to content](https://info.reactiv.ai/reactiv-help-center/sending-push-notifications-through-klaviyo-reactiv-support-center#main-content) ![logo-mono-light](https://info.reactiv.ai/hubfs/logo-mono-light.svg) Open main navigation Close main navigation - [Contact us](https://info.reactiv.ai/reactiv-help-center/how-do-i-contact-customer-support-reactiv-support-center) [Contact us](https://info.reactiv.ai/reactiv-help-center/how-do-i-contact-customer-support-reactiv-support-center?hsLang=en-ca) Answers, documented. - There are no suggestions because the search field is empty. 1. [Reactiv Help Center](https://info.reactiv.ai/reactiv-help-center?hsLang=en-ca) 2. [Success with Reactiv](https://info.reactiv.ai/reactiv-help-center/success-with-reactiv?hsLang=en-ca) 3. [Sending Push Notifications](https://info.reactiv.ai/reactiv-help-center/success-with-reactiv?hsLang=en-ca#sending-push-notifications) February 19, 2026 # Sending Push Notifications Through Klaviyo ## Everything you need to get started with Klaviyo Campaigns & Flows ### ![](https://info.reactiv.ai/hs-fs/hubfs/Knowledge%20Base%20Import/Screenshot_2025-10-07_at_12.09.53%E2%80%AFPM-1759857005-Feb-13-2026-07-12-22-4112-PM.png?width=40&height=40&name=Screenshot_2025-10-07_at_12.09.53%E2%80%AFPM-1759857005-Feb-13-2026-07-12-22-4112-PM.png) Written by Reactiv App ### Signing up for a Klaviyo Account #### **Step 1: Visit the Klaviyo Website** 1. **Go to the Klaviyo Website**: Open your browser and visit [Klaviyo’s website](https://www.klaviyo.com). 2. **Click on "Sign Up"**: - At the top right corner of the page, you will see a **"Sign Up"** button. Click on it to start the sign-up process. #### **Step 2: Fill Out the Sign-Up Form** 1. **Enter Your Information**: - **First Name**: Type your first name. - **Last Name**: Type your last name. - **Work Email**: Enter your email address (make sure to use a valid email because you’ll need to verify it later). - **Password**: Create a password for your account (ensure it meets the security requirements). 2. **Agree to Terms of Service**: - Check the box to agree to Klaviyo’s **Terms of Service** and **Privacy Policy**. 3. **Click on "Create Account"**: - After filling out the form, click the **"Create Account"** button. #### **Step 3: Verify Your Email** 1. **Check Your Email**: - Klaviyo will send a verification email to the address you provided. 2. **Open the Verification Email**: - Open the email from Klaviyo and click the **"Verify Email"** button or link to confirm your account. 3. **Email Verified**: - Once you click the link, you will be redirected back to the Klaviyo site, and your email will be verified. #### **Step 4: Set Up Your Klaviyo Account** 1. **Answer Setup Questions**: - After verifying your email, Klaviyo will ask a few setup questions to customize your experience: - **Business Name**: Enter the name of your business or website. - **Industry**: Choose your industry from the dropdown list. - **Country**: Select your country of operation. - **Website**: Enter your website URL (if applicable). If you don’t have one, you can skip this step. 2. **Choose Your Business Type**: - Select whether you're an **eCommerce** business, **SaaS**, or another type of organization. #### **Step 5: Connect to an eCommerce Platform** 1. **Connect Your Store**: - Klaviyo will prompt you to connect your platform. 2. **Follow Platform Integration Instructions**: - Follow the on-screen instructions to connect Klaviyo to your platform. #### **Step 6: Explore Your Dashboard** 1. **Access Your Free Account**: - Once you've completed the setup, you’ll be taken to your Klaviyo dashboard where you can start exploring features like **email marketing**, **push notifications**, and **flows**. 2. **Free Plan Limitations**: - Klaviyo's free plan includes up to 500 emails and 150 SMS messages per month for free. You can explore and upgrade your plan as your business grows. - Free Plans do include unlimited push notifications --- ### Setting up a Push Notification Campaign #### **Step 1: Set Up Web Push Notifications in Klaviyo** 1. **Login to Klaviyo**: Navigate to your Klaviyo dashboard by logging in to your account. 2. **Go to Push Notifications**: - In the main menu, click on **"Push Notifications"** under the **Settings** section. 3. **Enable Push Notifications:** Ensure that iOS and Android Push Notifications are enabled [![](https://info.reactiv.ai/hubfs/Knowledge%20Base%20Import/image-Feb-13-2026-07-12-24-6026-PM.png)](https://downloads.intercomcdn.com/i/o/zgqq9fe6/1227854828/5adbb3f5041026bff1b318d84679/image.png?expires=1771011900&signature=52b2f4bc3e79bb417ee7fb806a972916f2f0ec33a84ffa24033b8ce1f98b39e3&req=dSIlEcF7mYldUfMW1HO4zbF00tEFQ%2F33hX0WgUr0BUQXMgDq7ignOUm9HFiZ%0Ao4ICL4zBwTTL7JQIXi8%3D%0A) #### **Step 2: Create a Segment for Push Notification Recipients** 1. **Go to Lists & Segments**: On the left-hand side, click Audience \> Lists & Segments. 2. **Create a New Segment**: - Click on **"Create List/Segment"** and choose **"Segment"**. - Set conditions such as “Subscribed to Push Notifications” or target specific behaviors like "Placed an Order" or "Abandoned Cart." - Name the segment and save it. **⭐️ Reactiv Tip**: Create a Segment using the following criteria to segment all App Users that have opted-in to push notifications *Has Installed Mobile App at least once over all time* *Has Accepted Push Notifications at least once over all time*   [![](https://info.reactiv.ai/hubfs/Knowledge%20Base%20Import/image-Feb-13-2026-07-12-30-7451-PM.png)](https://downloads.intercomcdn.com/i/o/zgqq9fe6/1227852597/c346f2bebd802be9de1f6def7e73/image.png?expires=1771011900&signature=5072cac2ed3ea131ab23d27cb6e2f11e12d43bc09b14525f06900b971de5f94c&req=dSIlEcF7n4RWXvMW1HO4zYu3YAhgxMOxdct4xoASg5hOlcDh%2BW%2BicWvStkv3%0AAxPoIDcC1d0jzJDMTAw%3D%0A) #### **Step 3: Create a Push Notification Campaign** 1. **Go to Campaigns**: From the dashboard, click on **"Campaigns"** on the left-hand menu. 2. **Click on Create Campaign**: - Select **"Create Campaign"** and name your campaign. - Choose **"Push Notification"** as the channel. - [![](https://downloads.intercomcdn.com/i/o/zgqq9fe6/1227929107/2daa3b076af42136b4f9347083af/image.png?expires=1771011900&signature=50a6bce4fb1334bd80a5f1959fc816587cd1ef42e44aa040d130546c494aa790&req=dSIlEcB8lIBfXvMW1HO4zRER%2FPq3w0ULUZzqfNjbiqq9EN6YPHg6cZ4wvJ64%0ALyTf%0A)](https://downloads.intercomcdn.com/i/o/zgqq9fe6/1227929107/2daa3b076af42136b4f9347083af/image.png?expires=1771011900&signature=50a6bce4fb1334bd80a5f1959fc816587cd1ef42e44aa040d130546c494aa790&req=dSIlEcB8lIBfXvMW1HO4zRER%2FPq3w0ULUZzqfNjbiqq9EN6YPHg6cZ4wvJ64%0ALyTf%0A) - [![](https://downloads.intercomcdn.com/i/o/zgqq9fe6/1227933751/1f4641a510d991c8364f3c9160c6/image.png?expires=1771011900&signature=01deb9964fb8a98374d2dcc145c3087d35a734dfd4c635e7734e1c0db4293eef&req=dSIlEcB9noZaWPMW1HO4zbid%2FZkZsMiCdhqduufMEwLEJbXO25qDT1wP1j4P%0Aq91D%0A)](https://downloads.intercomcdn.com/i/o/zgqq9fe6/1227933751/1f4641a510d991c8364f3c9160c6/image.png?expires=1771011900&signature=01deb9964fb8a98374d2dcc145c3087d35a734dfd4c635e7734e1c0db4293eef&req=dSIlEcB9noZaWPMW1HO4zbid%2FZkZsMiCdhqduufMEwLEJbXO25qDT1wP1j4P%0Aq91D%0A) 3. **Choose Your Recipients**: - Select the segment you created earlier (those who have subscribed to push notifications). - [![](https://downloads.intercomcdn.com/i/o/zgqq9fe6/1227935102/72103e4b5a2ec07a85160eb92fd0/image.png?expires=1771011900&signature=77701900abb8118f600b6f5d6815bfbfdd6de7427d084078ef3d131fccd4e4a9&req=dSIlEcB9mIBfW%2FMW1HO4zRiPMaEzTOawEZ7X6CyVgG3hAa08A9EZg%2B4fFY9R%0AONsX%0A)](https://downloads.intercomcdn.com/i/o/zgqq9fe6/1227935102/72103e4b5a2ec07a85160eb92fd0/image.png?expires=1771011900&signature=77701900abb8118f600b6f5d6815bfbfdd6de7427d084078ef3d131fccd4e4a9&req=dSIlEcB9mIBfW%2FMW1HO4zRiPMaEzTOawEZ7X6CyVgG3hAa08A9EZg%2B4fFY9R%0AONsX%0A) 4. **Compose Your Notification**: - **Title**: This should be short and grab attention (maximum of 50 characters). - **Message**: Keep the message brief, informative, and engaging (maximum of 120 characters). - **Deep Link (optional)**: If you want users to be redirected to a specific page, add a URL. Note that this should be a direct URL with no parameters behind the URL - **Image (optional)**: You can add an image to make the notification more visually appealing. - Optimal Size: Image should be at least 720px (width) by 240px (height) with an aspect ratio of 3:1. Max Size of 500KB   #### **Step 4: Review and Send Your Campaign** 1. **Preview Your Push Notification**: - Klaviyo allows you to preview how the notification will look on different devices. 2. **Send or Schedule the Notification**: - Choose whether to send the notification immediately or schedule it for a later date and time. - Review your recipients and confirm all the campaign details. #### **Step 5: Monitor Your Campaign’s Performance** 1. **View Analytics**: - After your push notification campaign is sent, you can track its performance. - Go to **"Campaigns"** and click on the specific campaign to see metrics like **open rates**, **click-through rates**, and **delivery status**. --- ### Setting up a Push Notification Flow #### **Step 1: Create a New Flow** 1. **Go to the Flows Tab**: - From your Klaviyo dashboard, navigate to **"Flows"** on the left-hand menu. 2. **Click on Create Flow**: - On the top right, click the **"Create Flow"** button. - [![](https://downloads.intercomcdn.com/i/o/zgqq9fe6/1227955247/3b32c9a63225d692cc15c43bd232/image.png?expires=1771011900&signature=dd5a79293be5286ce338e80f57d63d7248310da785593f5305c21bf2f6f528b8&req=dSIlEcB7mINbXvMW1HO4zQtX5tU4tdkNVjsIf07NThcRPW3Rvu1wg1agI1%2BG%0AWWMB%0A)](https://downloads.intercomcdn.com/i/o/zgqq9fe6/1227955247/3b32c9a63225d692cc15c43bd232/image.png?expires=1771011900&signature=dd5a79293be5286ce338e80f57d63d7248310da785593f5305c21bf2f6f528b8&req=dSIlEcB7mINbXvMW1HO4zQtX5tU4tdkNVjsIf07NThcRPW3Rvu1wg1agI1%2BG%0AWWMB%0A) 3. **Choose a Pre-Built Template or Start from Scratch**: - Klaviyo offers pre-built templates like "Abandoned Cart Flow" or "Browse Abandonment Flow" that can include push notifications. - Alternatively, click **"Build your own"** to build your own custom flow. 4. **Name Your Flow**: - Give your flow a descriptive name, such as **"Welcome Series Push Flow"** or **"Cart Abandonment Push Flow."** #### **Step 2: Select the Flow Trigger** 1. **Set the Trigger for the Flow**: - Triggers determine what event or condition will start the flow. For example, it could be someone subscribing to push notifications, viewing a product, or starting the checkout process. - Common triggers for push notification flows include: - **Added to Cart**: Triggered when a user adds an item to their cart. - **Started Checkout**: Triggered when a user starts the checkout process but doesn't complete the purchase. - **Subscribed to Push Notifications**: Ideal for a welcome series. - **Product Viewed**: For browse abandonment flows. 2. **Configure the Trigger Conditions**: - Set any additional conditions for the flow trigger (e.g., only trigger for users who have subscribed to push notifications within the last 30 days). #### **Step 3: Add Push Notification to the Flow** 1. **Drag and Drop the Push Notification Step**: - In the flow builder, drag the **"Push Notification"** action from the sidebar into the flow. - Position it after the trigger (e.g., after someone adds an item to their cart). 2. **Compose Your Push Notification**: - **Title**: Write a short, attention-grabbing title (e.g., "Don't Forget Your Cart!" or "Welcome to Our Community!"). - **Message**: Keep the message concise and engaging (e.g., "Complete your purchase now and get 10% off!" or "Check out our latest arrivals!"). - **Link**: Add a URL that redirects users to a specific page on your app (e.g., product page). - **Image (optional)**: You can add an image to enhance the visual appeal of your notification (such as product images or promotional banners). - Optimal Size: Image should be at least 720px (width) by 240px (height) with an aspect ratio of 3:1. Max Size of 500KB 3. **Configure the Notification Timing**: - You can configure the **timing** of the push notification by adding a delay or sending it immediately after the trigger. - For example, if it’s a cart abandonment flow, you might want to send the first push notification 1 hour after the item is added to the cart and another reminder 24 hours later. #### **Step 4: Add More Steps to the Flow (Optional)** 1. **Add Delays**: - Use the **"Time Delay"** step to control when the next push notification is sent. For instance, you might wait 24 hours before sending a follow-up notification. 2. **Add Conditional Splits**: - Use the **"Conditional Split"** feature to create branching paths. For example, you can split the flow based on whether the user completes their purchase or if they open the push notification. - If a user completes the action (e.g., makes a purchase), you can end the flow or send a follow-up notification like a thank-you message. 3. **Add Email or SMS (Optional)**: - Combine push notifications with other channels like email or SMS to reach your audience on multiple platforms. #### **Step 5: Review and Activate the Flow** 1. **Review the Flow Steps**: - Check the order of the steps and ensure all messages are accurate and timed appropriately. 2. **Test the Flow**: - Before activating the flow, test it to ensure that the push notifications are working as expected. You can do this by sending test notifications to yourself. 3. **Turn On the Flow**: - Once you're satisfied with the flow, click the **"Turn On"** button in the upper right to activate it. Now, the flow will automatically send push notifications based on the triggers you’ve set. #### **Step 6: Monitor and Optimize the Flow** 1. **Track Performance**: - Go to the flow’s **Analytics** section to monitor key metrics like open rates, click-through rates, and conversion rates for your push notifications. 2. **Make Adjustments**: - If needed, tweak the content, timing, or conditions of your push notifications to improve performance. For instance, if people aren’t clicking through, consider adjusting the CTA or the timing of the notification. --- ### Events Tracked This is a comprehensive list of all events that are tracked and sent to Klaviyo. These can be used for analytics purposes, creating user segments or creating flow criteria. **Reactiv Name -\> Klaviyo Event Name** ReactivEventName.ScreenViewedEvent → 'Viewed Screen' ReactivEventName.CollectionViewedEvent → 'Viewed Category' ReactivEventName.ShowProductEvent → 'Shown Product' ReactivEventName.SelectProductEvent → 'Selected Product' ReactivEventName.ProductViewedEvent → 'Viewed Product' ReactivEventName.WishListItemAddedEvent → 'Added To Wishlist' ReactivEventName.WishListItemRemovedEvent → 'Removed From Wishlist' ReactivEventName.CartItemAddedEvent → 'Added To Cart' ReactivEventName.CartItemRemovedEvent → 'Removed From Cart' ReactivEventName.CartItemUpdatedEvent → 'Updated Cart Item' ReactivEventName.CartViewEvent → 'Viewed Cart' ReactivEventName.CartDiscountCodeSeenEvent → 'Viewed Promotion' ReactivEventName.CartDiscountCodeAddedEvent → 'Selected Promotion' ReactivEventName.CheckoutStartedEvent → 'Checkout Started' ReactivEventName.SearchAppliedEvent → 'Applied Search' ReactivEventName.SearchFilterAppliedEvent → 'Applied Filter' ReactivEventName.SearchSortAppliedEvent → 'Applied Sort' ReactivEventName.NotificationReceivedEvent → 'Received Push Notification' ReactivEventName.NotificationClickedEvent → 'Clicked Push Notification' ReactivEventName.CheckoutSuccessEvent → 'Placed Order' ReactivEventName.CheckoutFailedEvent → 'Placing Order Failed' ReactivEventName.CartDiscountCodeRemovedEvent → 'Removed Promotion' ReactivEventName.AccountSignUpSuccessEvent → 'Sign Up Success' ReactivEventName.AccountSignUpFailedEvent → 'Sign Up Failed' ReactivEventName.AccountSignInSuccessEvent → 'Sign In Success' ReactivEventName.AccountSignInFailedEvent → 'Sign In Failed' ReactivEventName.AccountForgotPasswordEvent → 'Forgot Password' ReactivEventName.AccountRecoveredPasswordEvent → 'Recovered Password' ReactivEventName.AccountAddressAddedEvent → 'Added Address' ReactivEventName.AccountAddressUpdatedEvent → 'Updated Address' ReactivEventName.AccountAddressRemovedEvent → 'Removed Address' ReactivEventName.ExternalLinkClickedEvent → 'Clicked External Link' ReactivEventName.WebpageViewedEvent → 'Viewed Webpage' ReactivEventName.SubscribedToMarketingEvent → 'Subscribed To Marketing' ReactivEventName.QRCodeScannedEvent → 'Scanned Config QR Code' ReactivEventName.PushPermissionAcceptedEvent → 'Accept Push Notifications' ReactivEventName.PushPermissionDeclinedEvent → 'Decline Push Notifications' ReactivEventName.LocationPermissionAcceptedEvent → 'Accept Location Access' ReactivEventName.LocationPermissionDeclinedEvent → 'Decline Location Access' ReactivEventName.AdsTrackingPermissionAcceptedEvent → 'Accept Ads Tracking' ReactivEventName.AdsTrackingPermissionDeclinedEvent → 'Decline Ads Tracking' ReactivEventName.ApplicationInstalledEvent → 'Installed Mobile App' - [Getting Started With Reactiv](https://info.reactiv.ai/reactiv-help-center/getting-started-with-reactiv?hsLang=en-ca) - [Building Your App](https://info.reactiv.ai/reactiv-help-center/building-your-app?hsLang=en-ca#main-content) - [App Settings](https://info.reactiv.ai/reactiv-help-center/building-your-app?hsLang=en-ca#app-settings) - [Your Home Screen](https://info.reactiv.ai/reactiv-help-center/building-your-app?hsLang=en-ca#your-home-screen) - [Misc. 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