Reactiv Clips Marketing Campaigns Guide
How use Reactiv Clips with different Marketing Campaigns
This guide provides tactics for utilizing the power of your Reactiv Clips for different marketing campaigns.
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Campaign Type
Objective
Tactics
Brand Awareness
Showcase brand identity, mission, and offerings
Introduce the brand with campaigns on Social and SEO that drive to Reactiv Clips Product Listing collections that tell the story of the brand, highlight value propositions and feature the brand’s core offerings.
Sales & Promotions
Seasonal sales, flash sales or clearance sales (e.g. BFCM)
Boost sales and promotions with campaigns on Social, SEO and Email with Reactiv Clips Product Listing collections that highlight specific sale categories.
New Product Launch
Generate excitement and drive sales for a new products
Spotlight new products with campaigns on Social, SEO and Email that link to Reactiv Clips Product pages of the new product or to a Reactiv Clips Collection to feature multiple new products.
Seasonal
Capitalize on specific times of the year (e.g., holidays, back-to-school)
Feature seasonal products with campaigns on Social, SEO and Email that link to Reactiv Clips Product Listing collections that highlight holiday assortments.
Upselling and Cross-Selling
Encourage customers to buy more or higher-value items.
Provide Product Recommendations on the Reactiv Clips Product Pages.
Re-engagement
Win back inactive customers.
Reactivate with personalized emails that link to relevant Reactiv Clips Product Listing collections and Cart Abandon emails that link to Reactiv Clips Product Pages.
Re-engage every Reactiv Clips Product Page visit that didn’t convert with personalized push notifications.